Selfridges, Birmingham

Light, bright, and open, Fumo in Birmingham’s Selfridges store boasts the kind of blank canvas that can be transformed to suit any kind of restaurant or venue. Lucky for us, Fumo selected our team of interior design specialists to bring this venue’s plans to fruition – injecting hints of the brand and its theming but without ever detracting from the simple beauty of the space.

With a vast window overlooking the shopping district below, creating this restaurant was an exercise in modern design and the intricate beauty that comes from neutral colours and luxurious materials. Despite not erecting any structural walls we were able to make the restaurant area feel warm and inviting – leaning on the sweeping lines and curves of the space, the integrated bar, and the vast windows.

Having installed wooden floors and marble wall details, we decided with the client that the ceiling should be kept in its original industrial state – hanging ornate drop lights and lampshades for added effect and to inject a little authentic luxury and style into the overall aesthetic.

To consider the cuisine alongside the setting, it is not hard to see why it was so important that every element of this restaurant design encompassed and embodied refined luxury and elegance. From the leather covered chairs and curved seating booths, to the seemingly endless bar display and bottles lining the edges of the bar, this restaurant design project was briefed to us as more than just somewhere for guests to eat. Fumo in Selfridges is designed and intended to create a relaxing haven for shoppers and for those seeking somewhere high end to dine – with attention to detail and small features letting us take this project to the next level.

Finally, to the design and aesthetic patterns themselves, which included backlit walls, gold-lined table surfaces, and the subtle infusion of natural plants in some areas of the restaurant including the welcome desk and along the bar. An example of how luxury can often be found in the simplest of designs.

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