Designing Hotels for the Luxury Market: What Sets Them Apart

When it comes to hotel design, one key consideration is to decide on the hotel’s position in the market. Whether aiming for the luxury market, a countryside vibe, or an immersive city centre location, knowing your market position allows you to identify your target customer or ideal guest and build an experience and setting that suits their needs.

For the luxury market, that means carefully balancing the amenities and practical features of your hotel with stylish design, immersive environments, and the kinds of materials and finishes which deliver a high end and luxurious experience.

This blog post has been crafted with the luxury hotel market in mind, considering exactly what makes a hotel luxurious and how to embed some of the hallmarks of high end hotel design into your business.

What are the hallmarks of hotel design?

One of the most notable features of luxury hotel design is the creation of an overarching theme which runs throughout the hotel and effortlessly connects the different spaces and locations throughout the premises.

A luxury hotel experience should start in the lobby, embracing the character of your hotel brand and embedding unique and quirky features into every corner of the guest space. The interaction that guests have with hotel staff should support the creation of your immersive luxury setting and should then continue on in the hallways and towards each individual hotel room.

Once a guest checks into their hotel room, luxury hotel design is emphasised in the textures and finishes, not to mention the little extras and treats that are left for guest enjoyment. Statement features such as a window with a view and an elaborate and spacious bathroom play their part in welcoming guests, while little extras enhance their experience and ensure that they feel a wave of pleasure when they enter the room.

Interior design, both in domestic and commercial settings, relies heavily on texture, balanced with neutral colour palettes and minimalist settings. This is a good trend to follow when decorating and dressing a luxury hotel, as it delivers comfort while retaining a clean and versatile aesthetic style to suit all tastes.

What are some innovative ways to elevate the luxury status of your hotel?

Luxury hotel bedroom

There are some hotels that lend themselves to luxury, through location, environmental setting, and the overall layout and size of the rooms and communal spaces.

Integrating social features within the lobby of your hotel is one way to make the entrance feel more inclusive and welcoming. For example, adding some sofas and convenient electrical outlets allows your lobby to feel like it has been designed with guest needs in mind, while the addition of a concierge desk instantly makes guests feel more welcome with access to quick and easy assistance.

Similarly, adding a spa and/or onsite gym to your hotel will give guests more to experience as part of their stay – in fact, these features are commonly viewed by guests as a must-have, akin to an onsite restaurant or bar.

Injecting some local culture into the design of your hotel is another way to make it feel like it has been carefully designed and curated in line with its setting – not to mention, it reminds guests of all the great things about the location and surrounding environment.

And of course, we can’t talk about luxury hotel design and not mention technology – the mainstay of convenient and comfortable modern living, and something that all guests have come to expect in high end hotels and venues. Integrating smart technology into the communal areas and hotel rooms throughout your site will offer guests more flexibility in how they use and enjoy the amenities. Some examples that you could explore include a high-tech onsite gym, adjustable ventilation units in each room, smart TVs, and even a hotel app which allows guests to order food or book a spa treatment without picking up the phone or heading downstairs.

3 ways to make your hotel more luxurious…

1. Explore biophilic design and bring the outside in throughout your hotel. This can easily be achieved with large potted plants in your hotel lobby and communal spaces.

2. Add a decorative element which gives each hotel room its own personality – and consider naming rather than numbering your hotel rooms. This makes each stay feel like a unique experience.

3. Add layers of lighting, designed to enhance and supplement large ceiling lights. These include table lamps and floor lamps which allow the guest to tailor their ambience and experience.

For more advice like this, and for tailored support in designing your own hotel, get in touch with us today.

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