Creating a Memorable Hotel Guest Experience With Interior Design

The hotel industry is constantly evolving, and one of the most important aspects of a successful hotel is its interior design. From creating an inviting atmosphere to providing practical and comfortable spaces for guests, interior design plays a crucial role in elevating the guest experience.

In the hospitality market today, individual hotels need to focus on cohesive and memorable design more than ever before if they want to continue to attract and delight guests.

Read on for some points on how the guest experience can be enhanced, to make your hotel stand out from the crowd.

Find a way to cater to individual lifestyles

A growing trend in the hospitality sector connects customers and guests with locations and experiences which directly feed their interests, hobbies, and lifestyle.

You only have to look at the plethora of hotel groups and accommodation platforms which serve different lifestyle groups, to recognise the rising demand among consumers who want to buy into a very specific experience. For example, the hospitality industry is now rife with outdoor experiences, unique treehouse experiences, waterside stays, rural adventures, and city-centre retreats.

Catering to a niche creates a very reliable core customer group – with interior design playing a major role in how you bring that experience to life for them.

Remember that the experience starts well before your guest gets into bed

Trendy hotel lobby

It’s easy to centre the guest experience around their room in your hotel – from chocolates on pillows to champagne in the fridge for those who are celebrating, and mini bathroom luxuries that guests can use or take away with them. But when it comes to the overall experience, how guests view your hotel starts long before then – in the design and feel of your hotel lobby or reception area, in the look of your hotel from the outside, and even in the navigational experience of your car park.

To consider the design of the lobby or reception area, this is where your guests receive that all-important first impression – one that has the power to shape and frame their entire stay with you.

It’s important to make sure that this central and communal space celebrates the vision and ethos of your hotel – whether an independent business or a chain. Through interior design choices, the lobby should reflect your brand personality and offer little details which support the modern travel experience. For example, you could consider:

  • Allowing them access to WiFi from the lobby, with a small sign sharing the password on the reception desk
  • Combine comfortable armchairs with remote workspaces, serving all traveller needs
  • Ensure there are plenty of available plug sockets throughout the lobby

3 tips to make your hotel more memorable through interior design

Here at Carroll Design, we work with hotels and hospitality businesses around the world, bringing to life interior spaces which bridge the gap between traditional and modern design, and using interior details as part and parcel of the guest experience throughout each space.

Below are three tips that hotels of any size should consider, in order to enhance their customer experience.

1. Consider the placement of hotel room amenities, from plug sockets next to the bed, to lockable safes which are well concealed.

2. Lighting can transform a space and make it seem clinical and clean, warm and inviting, or bold and exciting. Use lighting wisely.

3. Inject sustainability int your hotel design where possible, with natural materials and sustainable technology solutions all turning an expensive investment into a long term selling point.

Hotel interior design is an integral factor in creating a successful hotel and elevating the guest experience. By understanding how to use interior design to create an aesthetically pleasing space that is both practical and comfortable for guests, hotels can ensure their guests have an enjoyable stay.

Share Post :